Edu Marketing companies and edu compliance specialists assist educational institutions in marketing their programs to prospective students while complying with federal regulations in an effort to not only enhance their institution’s visibility but also to increase enrollment. A recent example of edu compliance can be found the new federal regulations on the department of education. On June 2nd, the White House released regulations requiring college programs to better prepare students for “gainful employment” or risk being deprived of Federal student aid. Though most career college programs truly help students for their future jobs, too many students end up taking on an unreasonable amount of debt in exchange for their degrees and certificates.
To qualify for Federal aid, the law requires that for-profit programs at public and nonprofit institutions prepare students for gainful employment in an accredited occupation. According to the regulations, a program would be considered to lead to gainful employment if it meets at least one of the following three criteria:
- the estimated annual loan payment of a typical graduate does not exceed 12 percent of his or her total earnings
- the estimated annual loan payment of a typical graduate does not exceed 30 percent of his or her discretionary income
- at least 35 percent of former students are repaying their loans (defined as reducing the loan balance by at least $1)
While the regulations apply to occupational training programs at all types of institutions, for-profit programs are most likely to leave their students with unaffordable debts and poor employment prospects. These new regulations are meant to help this problem.
In order to better follow the new regulation guidelines, edu marketing would assist an educational institution’s ability to monitor all advertisements for the education sector and ensure compliance with these federal regulations. At an edu marketing firm, an edu compliance specialist would have a responsibility to:
- monitor online and offline content.
- report on infractions and provide solutions
- monitor all forms of advertising daily and provide reporting on results
- stay knowledgeable and speak with clients on compliance issues
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