Facebook vs. Twitter; the Social Media Interwebs Collide

An ongoing battle has been circulating the inner depths of the ‘interweb’ and with the emergence of a new contender, the dominant networking site faces its demons and has it all come to a head here: Facebook vs. Twitter, which is the better choice for advertising for big business.

In today’s dog eat dog, business eating world, things are getting more difficult everyday in the search for new customers and new ways of advertising. Luckily business, built on the idea of innovation, has found a new way to keep up to date with today’s consumers by following the pattern of the great Internet craze Facebook and Twitter. However, the question remains: which is the more dominant and effective means of advertising and bringing in new customers?

Twitter–the contender with the edge of being the young easily accessible site for all ages– has recently challenged the ever-growing model of the Facebook epidemic. With the backing of hundreds of celebrities, Twitter has quickly grown to be known as the new sensation sweeping the web. With its sleek design, hip lingo and simple format for popularity, it would seem to be the best contender for the corporate world to freely advertise their business. In some ways, Twitter takes the cake in terms of advertising: the simple format of gaining followers, without page stalking, and ‘Tweeting’ the news of the day is a quick, clean and easy way of updating customers about the business’ happenings. It delivers a mild profile, adjustable page style and quick display that any age can easily access and understand. If the corporate business is shooting for ‘easy-going’ simplicity of Twitter, then it’s most definitely the obvious choice, however, that’s all Twitter is; a forum of status updates, with a generic profile that only lists basic information. For business, it’s nice to let the customer know exactly what they’re being recruited to follow and the general format of Twitter doesn’t deliver the details.

Facebook, the second coming of Myspace, is the redesigned, social networking site for millions to come together and peruse profiles for hours in a more advanced setting. Composed in a dorm room, the evolution of Facebook is the story book tale of business at its best, being built from the ground up. With the ability to create a detailed profile, have limitless text at one’s disposal for status updates, an easy inbox messaging format, the ability to form groups that can link one big business to another and partner for a specific cause and even a handy instant messaging system, Facebook seems to have it all in one neat package. While it does offer a more detailed foundation for corporations and big businesses to build upon, the clencher remains–Facebook page stalking, bombarding invites and the constant notifications on your consumers Vampire Wars leveling seems to be a bit more like a gaming site and place to relax in one’s spare time, rather than a legitimate networking site to gain meaningful clientele.

The question remains: which networking site is better for advertising in business? It can be said that both Twitter and Facebook have draw backs as well as potential for gaining customers. It simply depends on the format for which the business is to be based by: a simple status updating system that just needs its customers to rely on short messaging or the somewhat advanced system of updating, informing and networking coupled with several options to further advertise. It all depends on the type of business and style it wants to portray.