Getting Started
Content marketing can help your over all social media and advertising efforts in many ways. One of the first decisions that you have to make is if you would like to write the content yourself or if you need to hire a full-time marketing person or freelance writer to produce the content. Once you have made that decision you can get started at using content to draw in more prospects and clients.
SEO Friendly Website
If you currently have a website, you need to use content marketing to make your site SEO friendly. There is no point in having a site if people aren’t finding it in search engines. Using search engine optimization, you can write relevant content for your website describing your products and servicing using keywords that people who may be interested in your services might be searching for. For example, if you are a real estate agent living in Miami, you would want to make sure that your website content includes keywords such as “Miami real estate”, “buying a home in Miami” etc. Having these keywords on your website will help to increase your site’s Google rank when consumers search for those words and phrases. Although keywords add value to a site, be careful not to go too keyword crazy. If a specific keyword takes up more than 12% of your content, you may be accused of keyword stuffing.
Social Media and Content
Content marketing goes far beyond your own personal website. When dealing with social media sites such as Twitter and Facebook, every keyword counts. If you are posting a link of Twitter to your website or an industry specific article, you should use a hash tag symbol after your article to describe the topic you are talking about. Using the same example as a above, a link to an article about Miami real estate can have hash tags after it such as #realestate #miamirealestate. What this will do is allow Twitter users interested in reading or talking about Miami real estate to find your link. Facebook is another good place to promote content. You can create a fan page for your business or share links through various Facebook groups. When you post a link on Facebook you can add a teaser before your link. Be sure to place value content in that area. Joining social media sites can only add more value to your marketing efforts.
Be an Industry Expert
People like to feel like they are doing business with someone who is a product and industry expert. You can use content marketing to showcase your expertise and give advise to prospects and clients. There are a couple of different ways you can do this. You can write articles for your own blog or a local publication and then promote the links using a social networking site. You can also create e-newsletters with industry tips, tricks and sales to send out to your clients.
Don’t be afraid to get started posting content online today. There is a learning curve when it comes to web content and you have to start somewhere. No new prospects will find you if your message isn’t out there to be read.
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