Marketing Your Financial Business Online

December 30, 2010

Show The Client What You Provide
A financial business must be marketed in a way in which the customers and clients will see what they can get from the company, and how working with your company can benefit them. This is what I have learned above all else in my experience, in my [...]

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Content Marketing and SEO Together

December 9, 2010

Most people will agree that the Internet has had a massive effect on just about every industry in the world since its inception. Perhaps the one industry that has been the most affected by the Internet is marketing and advertising. Traditional marketing techniques like print, radio and television advertising are without a [...]

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How to Prepare for Pitching to Your Investor

October 28, 2010

Starting a small business is often considered to be the American dream, and is for many people a long-term goal that takes years to work towards. After all, a business doesn’t just spring up overnight; more often than not, there are years of preparation and planning that need to be done before [...]

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Content isn’t King, it’s Queen. Form is the King of Content Marketing.

October 21, 2010

For months now I’ve been reading posts about Content Marketing. I’ve noticed how repetitive a lot of posts have become stating, “Content is King“. This is the hit new phrase of Content Marketing.  It wasn’t until the other day when I was cleaning out a $5 desk I bought in college to put [...]

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Why Creating Content for the Right Audience is the Ultimate Marketing Technique

October 14, 2010

Many people talk about marketing as being an industry that is constantly in flux. In the past, marketing techniques such as print, radio and television advertising were considered to be the ultimate in terms of “bang for your buck.” The internet, however, has changed everything, including turning the marketing industry on [...]

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Starting Your own Business, Where Do We Being?

October 7, 2010

Go to any business development training class and the 50 people who start will whittle down to maybe 10 people who finish. Starting a business takes tenacity, motivation, determination, and a willingness to change when necessary. It can be a humbling adventure. A business owner cannot fear rejection, has to be creative, [...]

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Initial Public Offering- Going Public with Your Business

September 30, 2010

An Initial Public Offering (IPO) signifies the transition a business from the private category to the public held category. The global stock markets follow this event closely because a new trading opportunity is the result. In the beginning, such a company will only issue a few shares of stock, and the [...]

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The Business Growth Expertise of the Chief Marketing Officer (CMO)

September 23, 2010

Why is it that some companies simply wait for opportunities, while others create their own, grow market share and capture business? More importantly, why are some companies unable to chart their own path to success, while others continue to thrive and grow, regardless of the circumstances? Well, the best run companies [...]

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The RNR Method to Outsourcing Performance Marketing

September 16, 2010

Taking a step forward into the world of new media marketing, CMO’s are now using online performance marketing, lead generation, consumer data and analytics, and a variety of other techniques to enhance their company’s marketing strategies. According to CMO Council’s State of Marketing Report, 63% of marketing executives are looking to automation to improve efficiency [...]

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Articles Found Using Keywords Rather Than Content

September 9, 2010

Theoretically, search-engines produce results that are relevant to the words typed in the search box. Whether the information is actually relevant to the words chosen is debatable. An article, blog, or image is retrieved when the meta-data associated with them contains those keywords that were searched for. That does not mean [...]

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