Build sound relationships with clients and other businesses without leaving your desk. Twitter is a free, legitimate marketing tool that, when used properly, can help build and strengthen client-business relationships. According to the Hubpage Twittersphere report, 5 to 10 thousand people join Twitter everyday.
A groundbreaking social media network, Twitter’s popularity has been on a steady rise since 2008. High profile brands and small businesses alike are already participating in this social phenomenon, using it as a tool to create and maintain connections.
The basis of Twitter is a status update used to send messages, or “tweets” to the people to subscribe to your page, your “followers”. Each tweet is restricted to 140 characters, and can be used to share information, ask questions for feedback and promote new products. You want to keep an active conversation going with your followers and give them a reason to check your updates.
It is not only what you tweet, but who you follow that matters in the Twitterverse. Replying to a tweet could lead to potential clients, or business collaboration. Building a relationship with likeminded people and businesses also helps to create an online presence for your company. Cold calling and e-mails are impersonal and formal, but tweets are short and let your personality shine through.
How can you build relationships with your clients through tweeting? Start by providing information about yourself and your business. Give your followers a reason to read you’re your tweets. Present unique and interesting facts, and back them up with a link. Tweeting is two-sided. The most successful Twitter users are those who maintain active relationships with their followers, and the people they follow.
The main goal of following on Twitter is to learn something you don’t already know about the person or business. Twitter followers want to know that there is a human tweeting, not just an automated message with the sole intent of promoting your business. It is important to maintain a personality or tone to your page. This can be achieved by having one or more people in the office with unique personalities updating the tweets.
Twitter provides you with a forum that allows you to conduct surveys on such topics as customer service and new products. Active social networking requires that you constantly update your status. If you have done your work and successfully maintained relationships with your followers, you will receive valuable feedback in a matter of hours.
If you make your posts engaging, interactive, anecdotal, and amusing, you are guaranteed to have ample followers. Social media is a growing marketing tool that allows you to make any announcement, ask questions, and preview new products for free. This allows you to spend less money on advertisements on television, the radio and the newspaper.
Connect with your clients directly. Build solid relationships with people that would have otherwise been out of reach. Gain a respected following who can provide you with constant feedback, as well as other business opportunities. All it takes is a few minutes out of your day and a little creativity.
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